Principles & Strategy

Jerusalem Cigarette Company is a name synonymous with credibility, legitimacy, as well as reliability. As a corporate policy, performance, growth, and diversity are of the upmost priority. Our objective is to overshoot goals, exceed our targets, and aspire for greater results. Jerusalem Cigarette Company aims to produce greater returns to shareholders, while still upholding the social responsibilities accompanied with operating in such harsh environments. JCC’s long-term strategy includes expansion of tobacco business as well as diversification into sale of non-tobacco items.